Presence audit
What a buyer can understand in under 30 seconds.
Homepage clarity, offer specificity, proof visibility, and next-action friction.
Experiment / Local SME Digital Preview
Personalized digital-presence previews for local premium SMEs.
This experiment tests whether digitally ambitious but execution-weak local premium SMEs respond to a concrete, respectful preview before any broader automation or growth engagement is proposed.
1. Experiment Thesis
A useful diagnostic should create better replies than a generic pitch.
Hypothesis
Personalized digital-presence previews will create written replies and price interest from execution-weak but digitally ambitious local premium SMEs.
Target
Digitally ambitious but execution-weak local premium SMEs with reputation-sensitive buying journeys.
Success metric
Written replies and price interest from Gary-reviewed qualified prospects.
Current state
Research / trust-stack / funnel modeling.
StatusResearch
Boundary note
No fake case studies. No ranking promises. No live outreach. No lead capture until Gary-Go.
2. Trust Stack
The preview must feel like evidence, not automation theater.
Local intent
Where reputation and local search shape demand.
Category fit, review posture, service geography, and trust signals.
Execution gap
What could improve without building a large system.
Fast fixes, follow-up gaps, content structure, and automation candidates.
3. Related Artifacts
Static placeholders until the experiment is approved for external use.
4. Approval Rules
No customer-facing action happens without Gary-Go.
Low-burn infrastructure
Keep costs minimal. Prove before scaling.
Static-first architecture
Simple, fast, secure. Deploy only when ready.
No outreach without approval
Respect, consent, and founder control.
No secrets in repository
Security by default. Principle over convenience.
Quality gate before automation
Automate after learning. Not before.
Data before scaling
Let evidence drive every decision.